Case Studies

Big Fish Theory Was Paid For By A Song Nobody Played A scrapped Call of Duty cue paid for it; a Marvel teaser launched it. Vince Staples' second album dropped two weeks behind its own lead single, already in a trailer, already in a feature film. The release plan was the marketing plan, and that's worth lifting. "What Call of Duty gave me to do one song that they didn't even use was more than my whole album budget." That's Vince Staples on Drink Champs, in the clip that has be