Placed

One of the most overlooked parts of sync is the long game. People talk a lot about landing placements, but not enough about what happens after. A good sync doesn’t always end with one campaign. Sometimes the real value comes years later through relicensing, renewals, cutdowns, online usage, regional adaptations, and entirely new brands discovering the same track. A while back, I submitted a demo for an advert. It got rejected. That could have been the end of the story. Instea

A 26-year-old caregiver in Tacoma posted an a-cappella jingle to TikTok. Less than a month later it was on a national broadcast. The interesting question is what the deal underneath it actually looked like, because most of it is still missing.

Big Fish Theory Was Paid For By A Song Nobody Played A scrapped Call of Duty cue paid for it; a Marvel teaser launched it. Vince Staples' second album dropped two weeks behind its own lead single, already in a trailer, already in a feature film. The release plan was the marketing plan, and that's worth lifting. "What Call of Duty gave me to do one song that they didn't even use was more than my whole album budget." That's Vince Staples on Drink Champs, in the clip that has be