The creative industries love to talk about collaboration, passion, and opportunity. But behind the polished campaigns, viral adverts, and cinematic brand films is an uncomfortable reality: many creatives are being systematically undervalued by the very production companies that rely on them. For freelancers working in music, design, videography, photography, editing, sync, and content creation, the lack of standardised rates and expectations has created an environment where e

On Daniel Wall's Behind The Wall podcast, Diplo said it out loud: "I don't even need a voice anymore. I can get the best voice from AI. I don't need anybody to sing the song anymore." On X, he told creatives to "adapt or just like give up and become an Uber driver." It's sad more than anything. Sad to watch someone with a platform that big sell out the entire act of music-making in a single press cycle. I make music every day. I'm staying. Humans make art because we have to.